Because Mothers Deserve Stylish & Sexy Support

Shop restorative undergarments made for motherhood

The Best Wireless Lace Bras

stylish, comfortable, and stretchy for all day wear

Unmatched Comfort, Support, and Style with Our NEW Engineered Performance Lace™

Coming in June

Reclaim Your Confidence Instantly.

Don't let the changes of womanhood stop you from feeling like yourself.

Feel Like Yourself Again Instantly With Our Revolutionary Undergarments

"The best thing about it is it makes me feel beautiful again."

    ✓Reclaim your Identity

    Experience the perfect combination of comfort and support in our patented designs without sacrificing style.

    ✓Unparalleled Comfort

    Smooth, scratch-free laces, unmatched wireless support and exclusive eco-friendly fabrics that are healthy for you and the planet.

    ✓Ethically Made To Fit Your Body

    Designed with your body and needs in mind. Every piece is ethically produced in our Toronto studio.

Watch our Latest Feature

"From motherhood to menopause, this Toronto lingerie company wants every woman to feel beautiful." - CBC

"It's actually a scientific wonder disguised as sexy underwear." - The Globe & Mail

Feel GOOD in your skin.

Own the best fitting undergarments designed for your body.

Experience ALUXTRA® Technology.

ALUXTRA® magically transforms your bra into a nursing-friendly/supportive wireless wonder, for unparalleled comfort and convenience.
Making An Impact, One Undergarment At A Time

In a society where women’s bodies, birth experiences, and breastfeeding choices are controversial. we serve & support women in the most intimate ways that instill confidence and care.