Unmatched Comfort, Support, and Style with Our NEW Engineered Performance Lace™
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Don't let the changes of womanhood stop you from feeling like yourself.
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Feel Like Yourself Again Instantly With Our Revolutionary Undergarments
"The best thing about it is it makes me feel beautiful again."
✓Reclaim your Identity
Experience the perfect combination of comfort and support in our patented designs without sacrificing style.
Smooth, scratch-free laces, unmatched wireless support and exclusive eco-friendly fabrics that are healthy for you and the planet.
✓Ethically Made To Fit Your Body
Designed with your body and needs in mind. Every piece is ethically produced in our Toronto studio.
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"From motherhood to menopause, this Toronto lingerie company wants every woman to feel beautiful." - CBC
"It's actually a scientific wonder disguised as sexy underwear." - The Globe & Mail
Let customers speak for us
I love this bra. It fits perfectly and it's incredibly comfortable.
Highly recommend this brand. I had one of these bras quite far into my nursing days with my first child, about 7months in. It fit well until I finished nursing at 23 months and beyond. When I was pregnant with my second child I couldn't wait to treat myself to another one. I waited until 4 weeks postpartum because I have quite a bit of fluctuation in breast size in the early days. My size has changed so I did a virtual consultation this time and ordered a large. It fits perfectly and I am so happy. The longevity of these bras is amazing. Just the BEST!
The babydoll chemise is absolutely gorgeous. When I tried it on my 2 year old said “ wow, mommy you’re so pretty”. It’s gorgeous and confortable. I absolutely love this Canadian company. Thank you Mayana Genevière for making such beautiful and functional garments.
The lace bralette in the mother of pearl color is gorgeous, stretches just like they say it will, and is comfortable. The lace was very slightly scratchy/itchy at first, but I have sensitive skin and I think that after a wash or two, the scratchiness will go away. I'm glad I went through the virtual fitting session. Fatuma (Faduma? sorry if I misspelled) was fantastic - friendly, kind, and knowledgeable, and she helped me find the perfect fit rather than me guessing whether a size would work for me or not, especially since my body is going to keep changing as my pregnancy progresses. I'm kicking myself slightly for not getting the matching underwear, but I will do so when I buy another bra for later in the pregnancy/after I give birth. FYI, there is no padding so parts of the lace and a little bit of the nips (when hard) will show slightly under a more fitting shirt (just something I care about but maybe you don't and that's cool too).
Bit of a different review I guess as I bought this for my wife. She said it's very comfortable and it looks great on her. She had purchased other items from here before so I knew she liked the brand/style. It's well worth the price... Especially for something this well made that's also made in Canada.
I am now on my 5th MG bra and hallelujah! I bought my first, the Alexander, last winter while breastfeeding. It was amazing to wear something so practical that also made me feel good. I’ve since bought 4 more and I LOVE them. Sexy, comfortable, supportive. Couldn’t ask for more!
This garment is absolutely beautiful, and so well made. I was unsure at first when I saw it was unpadded, but due to the nature of the design and overlapping lace, it isn't a worry at all. Every time I put it on, I'm amazed by the comfort and how it moves with my body. I'm glad I took the leap and got it! I'll be using it for pregnancy, breastfeeding, and beyond.
I couldn’t decide on whether I wanted the black or the white as they’re both gorgeous colors. I reached out to the company on Instagram and they showed me various ways others have styled both bodysuits which helped me ultimately choose the white one for now (yes, for now, since I plan on buying the black as well). The bodysuit fits so divinely. It hugs me in alllll the right places and is stunning. Like really head turning. I’ve gotten so many compliments on this particular piece so it’s become a staple in my wardrobe. It makes me feel sexy and powerful. I’m also a breastfeeding mother of a young infant and the top is nursing friendly!
I am 4 months postpartum - size sm/md (5’5” and 120lbs) and the medium fit perfectly!
This lace bralette is everything it says it is! It is gorgeous, comfortable, and for the first time in 7 months I don’t feel like I’m wearing a nursing bra. The fit is excellent and I can tell it is thoughtfully made and will hold up for a long time. I am so pleased with this bra and happy there is a brand with options for sizes with larger bust and smaller band.
The customer is wonderful as well!
I love this bra! I bought wanted something I could wear as a top, and when I first received it, I noticed that when I wore it as a top, you could see a hole from the front. After sending the bra back on Faduma's suggestion, the garment was fixed and it fits like a glove. I noticed that when I pulled the bra over my head I could hear some fabric unstitch. So I put it on by stepping into it like a skirt. This is likely because the garment is delicate and I am not :)
Top quality customer service and a beautiful, well-made piece.
I bought this slightly on a whim but also wanted a comfortable bra that would add a bit of sexiness and this hit it on all fronts. I love the constructions and how I feel wearing it. I do feel a bit hesitant putting it on as it is lace but haven't had any rips or tears although a couple of sounds making me fret every so often. Can't wait to purchase more items!
I feel so sexy in this high waisted panty! It is my go to pair and I want to buy more for everyday! Thanks again Faduma for your amazing support!
The masks, which I had first ordered earlyIn the pandemic, fit nicely. They are good looking, made of soft fabric. And best of all, the masks were delivered quickly.
I decided to splurge and buy myself something special. I have been wearing a different style of bra for the past few years and was worried that the bra would feel tight and constrictive but I was wrong! I have never worn a better fitting or comfortable bra in my life! I love how it makes me feel and I love that it’s Canadian owned and made, eco-conscious, and inclusive. It hits all the marks with me. Will buy again.
The sizing is good and its both cute and confortable. I’m very satisfied
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In a society where women’s bodies, birth experiences, and breastfeeding choices are controversial. we serve & support women in the most intimate ways that instill confidence and care.