We are a WOC-owned and operated social enterprise committed to celebrating and supporting women of all stages, shapes and sizes with a specialty in postpartum healing, fuller cup sizing, and wireless excellence.
We believe you deserve comfort, function and beauty from your most intimate garments at every stage because you shouldn't have to sacrifice function or support for style.
Home to the world's ONLY true to size clasp-free nursing friendly bra, we create one-of-a-kind undergarments in our Toronto factory that empower women through a personalized experience, supportive fit and conscious design.
You deserve the very best in fit, function, quality and support without compromise. Whether you’re a new/existing mom; or a woman in search of more from her foundational pieces - nursing or not, we are committed to supporting you through this journey so you can focus on being your best self.
Initially created to bridge the gap between fashion lingerie and the support needed for postpartum recovery, our innovative undergarments have evolved into a versatile line capturing the essence and needs of a woman as she transitions through life’s many stages.
Having a baby changes our bodies, our lives, our relationships and for some of us, our identity.
We’ve all compromised our fashion sense for comfort, or support for style, and often when it comes to the pieces that matter most, our undergarments.
We offer consciously made solutions that are beautiful, comfortable, AND functional, that you'll love living in.
As Seen On
I was introduced to the world of nursing bras and shapewear out of necessity following the birth of my daughter and was shocked. Frustrated with the selection available on the market, I envisioned undergarments that were functional, comfortable, sustainable, and lasted beyond my nursing days without compromising on style. The changes in identity we feel and our yearning to connect with ourselves in our new bodies postpartum inspired me to create Mayana Genevière.
Today we have perfected the instant feel of inclusivity in garments for every shape, stage, and size with experiences that honour your physical, mental and emotional wellbeing, as an extension of your selfcare. Because you should never have to compromise your support, comfort, and values from your most intimate pieces.
100-130 Cawthra Ave, M6N3C2
Mon - Fri, 10am-5pm
Closed to public, open by virtual appointment only.