42% of Canadian Moms Have Faced Criticism, Shaming, or Prejudice for Nursing in Public.

(We believe it's closer to 90% and we're trying to change that)

Join us in taking a bold stand against the unfair judgment mothers face for nursing.

By speaking openly about breastfeeding, we challenge the stigmas, empowering parents to nurse confidently anytime, everywhere.

What issues are Canadian Parents facing?

60%
of mothers feel they lack adequate support from healthcare providers or lactation consultants.

40%
of working mothers face inflexible work environments that do not accommodate breastfeeding or pumping needs. This includes issues like limited break times and lack of private spaces.

25%
of mothers feel uncomfortable breastfeeding in public due to potential negative reactions.

Your Story Matters—Break the Silence. Share your breastfeeding story using #BustTheStigma & Tag @bustthestigma.

Why It Matters

Stigma around breastfeeding disproportionately affects marginalized communities, including Black, Indigenous, and People of Color (BIPOC), LGBTQ+ parents, low-income families, and those with disabilities.

These groups face compounded challenges due to systemic inequities, lack of access to breastfeeding support, culturally competent care, and historical mistrust of healthcare systems.

This has led to lower breastfeeding rates and poorer health outcomes for both parents and their babies in these communities.

In a powerful act of defiance, 42 breastfeeding mothers and their babies made headlines by crashing a highly anticipated Blue Jays game with a breastfeeding flash mob to Bust The Stigma!

- CBC Toronto

-Breakfast Television Canada

Wear the Movement—Support the Cause

Our merch supports women’s rights and the “Bust the Stigma” initiative

To amplify the voices of the 42% of Canadian moms who face prejudice while nursing in public, we've developed limited editions bras featuring our patented ALUXTRA clasp-free technology to empower confident nursing wherever you are.

Your purchase directly impacts future Bust The Stigma womens' initiatives and programming. 

You’re Not Alone—Join a Community of Change-Makers

About Mayana

Mayana has always believed in empowering women to feel comfortable and supported nursing wherever (and whenever) they choose. But after years of facing social media censorship, unfair judgment while sharing breastfeeding stories, and seeing mothers be vilified for their choice to breastfeed, we decided to take a bold step, And we're just getting started.