Shop 40% off Alex Bralettes

Reclaim Your Confidence Instantly.

Don't let the changes of womanhood stop you from feeling like yourself.

Feel GOOD in your skin.

Own the best fitting undergarments designed for your body.

Experience ALUXTRA® Technology.

ALUXTRA® magically transforms your bra into a nursing-friendly/supportive wireless wonder, for unparalleled comfort and convenience.

"It's actually a scientific wonder disguised as sexy underwear." - The Globe & Mail