Our Philosophy

Our Philosophy

What began as a strong desire to improve on the foundational pieces of a woman’s postnatal wardrobe in a time when body image is scientifically proven to be at it’s lowest, turned into a comprehensive brand that celebrates and supports women in their journey of motherhood and beyond. We recognize as beautiful as the pregnancy and recovery period is, it is a temporary state that can have lasting effects. As a result, special attention has been placed on the comfort required to support women during transitional moments of life such as nursing and body changes, without having to compromise on personal wardrobe style. Making every garment versatile for the needs of women, regardless of her life stage, is what makes our brand unique!

Every birth story is as unique as the recovery process. The intimate details and knowledge acquired by collaborating with countless mothers, health & wellness practitioners, lactation consultants and other industry experts, influence the fit and style of our garments. Design, development, and campaign photography are done with women who have recently given birth within one year. This way we ensure the brand addresses the immediate needs of women when their bodies are working overtime to recover.

All pieces effortlessly mix and match to support your recovering body. Blending traditional fit and design with the requirements of women post birth, has allowed Mayana Genevière to create collections that fulfill the needs of women of a variety of shapes, sizes, or stages, pre and post birth. Take comfort in knowing we’ve got you covered - literally!

Creating long lasting well-made products is our priority, quality is the focus. We are extremely selective with the make-up of your garment. Every piece that is sourced is checked for quality, where and how it’s made. We source as much of our fabrics in North America as possible, travelling to different mills in Canada and the United States to see our foam, cotton and stretch fabrics being made first hand.

Whether sourced globally or locally, every textile and trim chosen is based on production standards that eliminate environmental and social concerns in today’s world. We are grateful to work with many industry leading generational family-owned business who are global experts in ethical production.

Each fabric is selected for appearance, handle and performance. Understanding how each textile is made, the origin and process involved to create quality, satisfy market trends and technology are defining factors. Once chosen, they are implemented into our patterns and undergo extensive wash and wear testing for durability.

Working with renowned textile and manufacturing mills, every element found in each garment is a melange of excellence on a global scale. The time and attention spent for this process results in carefully selected fabrics that function to create desired, stylish garments.

Producing our garments in house affords us the opportunity to be directly involved in all aspects of design, development and manufacturing process. Each garment is subject to rigorous quality control checks with quick turnaround for adjustments if necessary ~ making the process very hands-on. Made with impeccable attention to detail, every garment from bra to bottom, is carefully crafted to fit the curves, changes and needs of women.

We specialize in making structured bras and cut and sew bottoms, a process that can involve up to least 8 machines for one garment and specialized skill to construct. We recognize that technique and industry advancements are key to providing you with the best fitting garment, as such are constantly updating our craft by consulting with renowned industry experts to improve and advance our collections.