The Best Wireless Lace Bras

stylish, comfortable, and stretchy for all day wear

Because Mothers Deserve Stylish & Sexy Support

Shop restorative undergarments made for motherhood

Reclaim Your Confidence Instantly.

Don't let the changes of womanhood stop you from feeling like yourself.

"It's actually a scientific wonder disguised as sexy underwear." - The Globe & Mail

Feel GOOD in your skin.

Own the best fitting undergarments designed for your body.

Experience ALUXTRA® Technology.

ALUXTRA® magically transforms your bra into a nursing-friendly/supportive wireless wonder, for unparalleled comfort and convenience.
Making An Impact, One Undergarment At A Time

In a society where women’s bodies, birth experiences, and breastfeeding choices are controversial. we serve & support women in the most intimate ways that instill confidence and care.