Following the birth of her daughter, Nadine M. Woods was introduced to the world of nursing bras and shapewear out of necessity. She immediately recognized the impact of the physical changes a woman experiences post birth and the significance it can have beyond childbearing years.  

"I was frustrated with what was available on the market! With my daughter being my first child, I did a lot of preparing for her arrival and was not aware of what my recovery process would entail. Once I got in the thick of the postnatal phase I was faced with the challenges of breastfeeding and really understood the value of a good nursing bra."

The brand was designed for the transition of a woman to motherhood.

Shocked by the lack of foundational garments required for recovery combined with the absence of resources available to navigate the physical transformation of a woman’s body, Nadine envisioned a line that satisfies the right to have the best of both worlds. Mayana Genevière was created to fulfill the desire for functional, sexy and supportive intimate apparel that address the needs of women transitioning through life’s many changes.

Since brand inception Nadine has conducted extensive research and prototyping which led to the development of functional pieces including her innovative solution ALUXTRA™ Clasp-Free Technology. This patented signature feature is exclusive to Mayana Genevière bra collections and was designed to bridge the gap between high fashion lingerie and maternity undergarments.