Our survey of 130 women shows that number is closer to 90%.
We know that stigma is one of the biggest barriers to breastfeeding in public. Join us in taking a bold stand against the unfair judgment mothers face for nursing.
By speaking openly about breastfeeding, we challenge the stigmas, empowering parents to nurse confidently anytime, everywhere.
Many parents report being criticized or confronted—sometimes aggressively—while breastfeeding in public.
Legal protections for breastfeeding in public exist but are poorly known and rarely enforced.
Fear of conflict or judgment discourages mothers. This fear is greater for marginalized mothers, who often face more stigma and scrutiny.
The male gaze and cultural norms have sexualized nursing, turning a basic human need into a source of shame.
Stigma around breastfeeding disproportionately affects marginalized communities, including Black, Indigenous, and People of Color (BIPOC), LGBTQ+ parents, low-income families, and those with disabilities.
These groups face compounded challenges due to systemic inequities, lack of access to breastfeeding support, culturally competent care, and historical mistrust of healthcare systems.
This has led to lower breastfeeding rates and poorer health outcomes for both parents and their babies in these communities.
- CBC Toronto
-Breakfast Television Canada
To amplify the voices of the 42% of Canadian moms who face prejudice while nursing in public, we've developed limited editions bras featuring our patented ALUXTRA clasp-free technology to empower confident nursing wherever you are.
Your purchase directly impacts future Bust The Stigma womens' initiatives and programming for breastfeeding rights advocacy, and workplace rights.
Mayana has always believed in empowering women to feel comfortable and supported nursing wherever (and whenever) they choose. But after years of facing social media censorship, unfair judgment while sharing breastfeeding stories, and seeing mothers be vilified for their choice to breastfeed, we decided to take a bold step, And we're just getting started.
